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Communications Lisa Gray 8/29/25 Communications Lisa Gray 8/29/25

nonprofit storytelling: who’s the hero?

This is the story of a nonprofit putting its customers at the center of its stories. And doing it in a wonderfully inventive, wildly respectful way.

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Executive Transition Lisa Gray 5/6/25 Executive Transition Lisa Gray 5/6/25

checklist for a smooth exec transition

You’ve decided it’s time to make a change. Here’s a quick checklist that helps minimize the stress of leaving and positions your nonprofit for a successful next chapter.

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Build Support Lisa Gray 11/14/24 Build Support Lisa Gray 11/14/24

making a clear case for support

Here’s a great example of a nonprofit case-for-support that is clearly and effectively described. Is there anything your nonprofit can apply to your appeals for support?

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Strategic Planning Lisa Gray 8/22/24 Strategic Planning Lisa Gray 8/22/24

are you tracking these trends?

The American Alliance of Museums and its Center for the Future of Museums recently released their annual report on cultural trends that are uppermost on museum executives’ minds. Are they on your mind too?

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Build Support Lisa Gray 6/11/24 Build Support Lisa Gray 6/11/24

Build Better Calls-to-Action

You are doing a great job of publicizing the impact of your work. In your communications about that impact, are you always clear about the action your story should inspire?

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Build Support Lisa Gray 6/11/24 Build Support Lisa Gray 6/11/24

How Does Your Fundraising Rank?

Have you ever wished you had a way to compare your fundraising results to other nonprofits’, so you could tell whether you were leading or following? Here’s a resource for you!

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Listening and outreach Lisa Gray 9/25/23 Listening and outreach Lisa Gray 9/25/23

Community Outreach: Listening Outside Our Silos

This new study shows new folks are ready to engage with us, if we go where they are. Do we have the courage to step outside our silos?

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Program Leadership Lisa Gray 5/31/23 Program Leadership Lisa Gray 5/31/23

Building Better Outreach Events

I view this recent Charlotte forum as a model outreach event for any nonprofit addressing social-equity issues.

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Listening and outreach Lisa Gray 12/7/22 Listening and outreach Lisa Gray 12/7/22

Connecting with Your Spanish-Speaking Audience

The Knight Foundation’s recent conference, Informed: Conversations on Democracy in the Digital Age, offered a treasure trove of insights. One session taught me more than the rest.

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Build Support Lisa Gray 2/23/22 Build Support Lisa Gray 2/23/22

Winning the Grant War But Losing the Budget Battles?

Thanks to grantmakers like the Annie E. Casey Foundation, nonprofits can build more sustainable grant budgets - finally!

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Build Support 5/13/21 Build Support 5/13/21

Build On Your Donor-Email Momentum

Nonprofits saw big increases in online donations in 2020. Keep the momentum going in 2021 with this simple donor-email plan.

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Strategic Planning 3/3/21 Strategic Planning 3/3/21

Your Community Is Worried About Job Training. Are You?

At a time when nonprofits struggle to secure support, the surest path to relevance and fundraising success is to work on the problems that most concern the community. News Flash: the community is worried about jobs and job training.

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Strategic Planning 2/17/21 Strategic Planning 2/17/21

Innovative Nonprofits in the Covid Era

Innovative nonprofits and creative-types are using Covid’s New Normal to evaluate their business models and audience engagement efforts for new opportunities. Check-out these real-life examples for inspiration!

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Build Support 2/12/21 Build Support 2/12/21

Now More Than Ever: It’s the Customer Experience

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Strategic Planning 9/23/20 Strategic Planning 9/23/20

What Nonprofits Can Learn From Old Navy’s Covid Response

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Build Support 11/13/19 Build Support 11/13/19

Inspire Support: Spotlight One Person’s Success

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Build Support 6/26/19 Build Support 6/26/19

Case Studies: Tell Us Another Story

Looking for a way to make your cause more real? These case studies offer inspiration for using storytelling to attract new supporters to your cause.

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Build Support 6/13/19 Build Support 6/13/19

Use Community Data When You Fundraise

Infuse your Impact Stories with the emotions of a single person’s situation, then use data to speak to the community-wide needs you see. Your donors will respond.

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Communications 3/11/19 Communications 3/11/19

Where Should You Invest First to Build More Support?

Everyone who runs a business – nonprofit or otherwise – grapples with where to invest resources for long-term growth. Make sure you invest in these areas first to build maximum value for your donors and your organization.

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Communications 12/10/18 Communications 12/10/18

You’re Making Progress – Make Sure They Know

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