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UPCOMING EVENT: Stress-Free Social Media

In Good Ideas, Workshops by lisavgray

I’m stoked to announce Apparo, Inc. – that godsend for nonprofits leveraging the latest tech – has invited me to speak at its upcoming Nonprofit Insights event: Stress-Free Social Media Strategy. If you’re a nonprofit exec worried about whether you’re getting the most from your Social Media efforts, join us on Friday, February 8 2019. This fast-moving, interactive presentation will …

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Beware The Blanket Email Newsletter

In Digital Fundraising, Good Ideas, Listen Up by lisavgray

I get it. Heck, I’ve done it. Faithfully sent a carefully crafted email every month, full of the latest news, bargains, highlights, and upcoming events. And I sent this blanket email newsletter to everyone on my mailing list. The volunteer who works 2-hours every single Thursday? Yes, she got it. And the guy who just discovered the organization last week. …

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Next Charlotte Workshop: Donor Emails That Matter

In Good Ideas, Workshops by lisavgray

Join me for my next Nonprofit Executive Workshop: Build More Support for Your Cause: Donor Emails That Matter. This workshop, sponsored by LevRidge Resources, is meant for Executive Directors, Development Directors, Fundraising Managers and anyone who is responsible for inspiring life-long support among nonprofit donors.  BUILD MORE SUPPORT FOR YOUR CAUSE: DONOR EMAILS THAT MATTER WHEN: Wednesday, November 14 2018, …

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Improving Your Google Search Results

In Build Audience, Good Content, Good Ideas by lisavgray

Google rolled-out a new global algorithm Aug 1. Google’s algorithm is the secret formula by which the search engine decides which websites it will offer up to any query. SEO (Search Engine Optimization) gurus look at lots of data in search of clues to “game” the algorithm: showing up at the top of the Search Results Page can, after all, …

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Own Twitter Like Rodney Smith Jr.

In Fundraising, Inspire Hope, Social Media by lisavgray

I hope you are following the Twitter account of Rodney Smith, Jr., founder of  Raising Men  Lawn Care Service. RMLCS is a Huntsville, AL nonprofit that teaches values to young people by providing free lawn care for veterans, the elderly, the disabled, and single mothers. Smith launched his second “50 States/50 Lawns” Tour in May 2018, and he’s giving us a front-seat view of …