I get it. Heck, I’ve done it. Faithfully sent a carefully crafted email every month, full of the latest news, bargains, highlights, and upcoming events. And I sent this blanket email newsletter to everyone on my mailing list. The volunteer who works 2-hours every single Thursday? Yes, she got it. And the guy who just discovered the organization last week. …
Next Charlotte Workshop: Donor Emails That Matter
Join me for my next Nonprofit Executive Workshop: Build More Support for Your Cause: Donor Emails That Matter. This workshop, sponsored by LevRidge Resources, is meant for Executive Directors, Development Directors, Fundraising Managers and anyone who is responsible for inspiring life-long support among nonprofit donors. BUILD MORE SUPPORT FOR YOUR CAUSE: DONOR EMAILS THAT MATTER WHEN: Wednesday, November 14 2018, …
Improving Your Google Search Results
Google rolled-out a new global algorithm Aug 1. Google’s algorithm is the secret formula by which the search engine decides which websites it will offer up to any query. SEO (Search Engine Optimization) gurus look at lots of data in search of clues to “game” the algorithm: showing up at the top of the Search Results Page can, after all, …
Write Posts That Build Support
View PostHelp Your Fans Sing Your Praises
View PostHost Better Events
View PostOwn Twitter Like Rodney Smith Jr.
I hope you are following the Twitter account of Rodney Smith, Jr., founder of Raising Men Lawn Care Service. RMLCS is a Huntsville, AL nonprofit that teaches values to young people by providing free lawn care for veterans, the elderly, the disabled, and single mothers. Smith launched his second “50 States/50 Lawns” Tour in May 2018, and he’s giving us a front-seat view of …
To Inspire More Support, Show More Results
View PostLine Up: Can We See Your Values?
In September 2014, the drugstore chain CVS came to its senses and stopped carry smoking products. The nation’s #1 pharmacy made this groundbreaking and headline-making move to better align its business with its mission of helping people on their path to better health. CVS continues to live its values by studying the effects of smoking on the American population and …
Cross-Promotion: Your Message on Their Show
You want to attract new people to your nonprofit’s mission. Maybe you should talk with your partners about using their platforms to broadcast your message. Cross-promotion. Like ABC did last night. On last night’s episode of black-ish, Dre Johnson (a dad and ad exec) is working with his team on a “My Black is Beautiful” ad for P&G. The ad …