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Line Up: Can We See Your Values?

In Create Useful Content, Inspire Hope, Mission by lisavgray

In September 2014, the drugstore chain CVS came to its senses and stopped carry smoking products. The nation’s #1 pharmacy made this groundbreaking and headline-making move to better align its business with its mission of helping people on their path to better health. CVS continues to live its values by studying the effects of smoking on the American population and …

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What If You Could Learn Storytelling From the Masters?

In Good Tools, Inspire Hope by lisavgray

You probably don’t have the words “Become a Better Storyteller” on your to-do list, but isn’t the idea there somewhere? Maybe in that “Rebranding” project? Surely somewhere in the “Draft Annual Report” assignment. Hopefully, near the beginning of the “New Sponsor Solicitations” work. Becoming a Better Storyteller will make all your outreach efforts more successful, whether those efforts are about …

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Start Your Brand Brief Here

In Good Tools, Mission by lisavgray

Clients are asking me a lot of questions lately about branding – both organizational branding and personal branding. Here is a templated version of my Brand Brief – the questions I cover with clients when we undertake a branding exercise. These conversations should range deep and into the farthest nooks of your goals. You don’t need to answer them all, …