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What If You Could Learn Storytelling From the Masters?

In Good Tools, Inspire Hope by lisavgray

You probably don’t have the words “Become a Better Storyteller” on your to-do list, but isn’t the idea there somewhere? Maybe in that “Rebranding” project? Surely somewhere in the “Draft Annual Report” assignment. Hopefully, near the beginning of the “New Sponsor Solicitations” work. Becoming a Better Storyteller will make all your outreach efforts more successful, whether those efforts are about …

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Start Your Brand Brief Here

In Good Tools, Mission by lisavgray

Clients are asking me a lot of questions lately about branding – both organizational branding and personal branding. Here is a templated version of my Brand Brief – the questions I cover with clients when we undertake a branding exercise. These conversations should range deep and into the farthest nooks of your goals. You don’t need to answer them all, …

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Arby’s Social Media Win

In Listen Up by lisavgray

Kudos to Arby’s social media team for taking advantage of the Steve Spurrier retirement story that broke yesterday. With 4.4K retweets and 3.8K favorites (as of this moment, anyway), it’s clear the Arby’s Twitter Team was listening to its customers’ conversations yesterday. By hopping in with a brand-focused, news-cycle-savvy tweet, they’ve hit this wave at the right moment. Up to …