Standing Ovation

What Chris Anderson Said

In Build Audience, Fan-centric Marketing, Media by lisavgray

TED TalksEvery couple of months, I draft an article about how to give a good presentation…usually right after I’ve sat through a bad presentation. Chris Anderson, curator of TED, has a little more experience than I do (than anybody does?) at helping presenters do their best. Here’s his advice, very nicely presented.

How to Give a Killer Presentation (HBR, June 2013)

I’m convinced that giving a good talk is highly coachable. In a matter of hours, a speaker’s content and delivery can be transformed from muddled to mesmerizing. And while my team’s experience has focused on TED’s 18-minutes-or-shorter format, the lessons we’ve learned are surely useful to other presenters—whether it’s a CEO doing an IPO road show, a brand manager unveiling a new product, or a start-up pitching to VCs. Read on