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Build a Business That Can Survive on Customer Recommendations Alone

In Build Audience, Fan-centric Marketing, Planning, Uncategorized by lisavgray

Pretend there were no more radio, no more TV, no more print or Twitter, Facebook or coupons, direct mail or robo-calling. Pretend the only way you could win new customers would be via existing customers. And maybe former employees. Could your business sustain itself that way? In his marvelous 2013¬†book, True Story: How to Combine Story & Action to Transform …

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Strategic Planning: Are You Hoping for an Extreme Makeover?

In Build Audience by lisavgray

Did you see this recent New York Times article called “After the Cameras Leave the Kitchen,” in which David Segal focuses on the long-term effectiveness of “Restaurant: Impossible” makeovers? If you don’t know the Food Network show (and I didn’t), a family-owned restaurant on life support orders up a two-day extreme makeover by host Robert Irvine. He and his team …