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Find Your Social Media Audience

In Build Support by lisavgray

Social media use in the U.S. is changing, according to Edison Research. In case you’re hoping the study shows you don’t have to worry about Social Media anymore, I’m sorry (not sorry). The study says in 2019, 79% of the U.S. population (223 million) is using Social Media. So Social Media should definitely still be in your organization’s media mix. And you can use this data to find your Social Media audience.

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Arby’s Social Media Win

In Build Support by lisavgray

Kudos to Arby’s social media team for taking advantage of the Steve Spurrier retirement story that broke yesterday. With 4.4K retweets and 3.8K favorites (as of this moment, anyway), it’s clear the Arby’s Twitter Team …

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Day 1 – Top 6 Takeaways

In Build Support by lisavgray

What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share …

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Good Marketing & Good Deeds

In Build Support by lisavgray

I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the …