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What the NAACP Can Teach Us About Using Data

In Media by lisavgray

Did you see Ben Murray’s recent case study in Ad Age about the data-driven marketing his agency, Blue State Digital, has done recently with the NAACP? They’ve been mining their email-response data, looking for better ways to read their membership, engage their supporters and take lightning-quick advantage of The News Cycle to build response and relevance to very fluid stories. …