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What If You Could Learn Storytelling From the Masters?

In Good Tools, Inspire Hope by lisavgray

You probably don’t have the words “Become a Better Storyteller” on your to-do list, but isn’t the idea there somewhere? Maybe in that “Rebranding” project? Surely somewhere in the “Draft Annual Report” assignment. Hopefully, near the beginning of the “New Sponsor Solicitations” work. Becoming a Better Storyteller will make all your outreach efforts more successful, whether those efforts are about …

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Does “Brand” Mean What You Think It Means?

In Fan-centric Marketing, Uncategorized by lisavgray

It’s good to revisit regularly Seth Godin’s definition of brand: “A brand is the set of expectations, memories, stories and relationships that…account for a consumer’s decision to choose one product or service over another. If the consumer…doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” [Read the rest of Seth’s …

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Good Marketing & Good Deeds

In Build Audience, Fan-centric Marketing, Media, Social Media by lisavgray

I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the store sold chocolate, but instead of cash, the currency of the day was the pledge of doing a good deed. Watch this terrific video for …

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Move Over – I’ll Drive

In Build Audience, Fan-centric Marketing by lisavgray

WPP and MillwardBrown have just come out with the 7th annual BrandZ™ analysis of the Top 100 Most Valuable Global Brands for 2012. It’s 100+ pages, chockablock full of delectable insights: what’s hot where, who’s cooling down and where the smart money goes next. I’ve only just started my study of the study, but I want to linger for a …

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Happy Birthday, Oreo!

In Fan-centric Marketing, Social Media by lisavgray

On March 6, 1912, the oreo was born. And Nabisco indulged in some pretty wonderful social media recently to kick-off the 100th b-day celebrations. Oreo launched a lively game of #oreopinata on Twitter: every tweet using the #oreopinata hashtag constituted another thwack on the vitual papier maché. At seemingly random points in the day, the pinata burst open, sending a …