View Post

Start Your Brand Brief Here

In Strategic Planning by lisavgray

Clients are asking me a lot of questions lately about branding – both organizational branding and personal branding. Here is a templated version of my Brand Brief – the questions I cover with clients when …

View Post

Good Marketing & Good Deeds

In Build Support by lisavgray

I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the …

View Post

Happy Birthday, Oreo!

In Build Support by lisavgray

On March 6, 1912, the oreo was born. And Nabisco indulged in some pretty wonderful social media recently to kick-off the 100th b-day celebrations. Oreo launched a lively game of #oreopinata on Twitter: every tweet …