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Good Marketing & Good Deeds

In Build Audience, Fan-centric Marketing, Media, Social Media by lisavgrayJuly 6, 2012

I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the …

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Move Over – I’ll Drive

In Build Audience, Fan-centric Marketing by lisavgrayMay 25, 2012

WPP and MillwardBrown have just come out with the 7th annual BrandZ™ analysis of the Top 100 Most Valuable Global Brands for 2012. It’s 100+ pages, chockablock full of delectable insights: what’s hot where, who’s …

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“Never Mind the Homepage,” say Google + Facebook

In Design, Media, Social Media by lisavgrayMay 1, 2012

Did you see Robert Andrews’ article entitled “How tech giants want to re-invent journalism?” Andrews gives a brief summary of presentations by Google’s head of news products and Google+ programming Richard Gingras and Facebook’s journalism manager Vadim …

Design, Fan-centric Marketing / April 18, 2012

Going Public From the First Minute: Pebble Watch

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Orange County Register Plays Ball!

In Fan-centric Marketing, Media by lisavgrayApril 6, 2012

So did you see how the Orange County Register is covering baseball’s opening day today? They’re taking the flash mob concept to new heights and forming a News Mob – 100+ reporters to cover the Angels’ …

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Happy Birthday, Oreo!

In Fan-centric Marketing, Social Media by lisavgrayApril 4, 2012

On March 6, 1912, the oreo was born. And Nabisco indulged in some pretty wonderful social media recently to kick-off the 100th b-day celebrations. Oreo launched a lively game of #oreopinata on Twitter: every tweet …

Design / April 3, 2012

o clock. o snap!

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