Did you see Ben Murray’s recent case study in Ad Age about the data-driven marketing his agency, Blue State Digital, has done recently with the NAACP? They’ve been mining their email-response data, looking for better …
Does “Brand” Mean What You Think It Means?
It’s good to revisit regularly Seth Godin’s definition of brand: “A brand is the set of expectations, memories, stories and relationships that…account for a consumer’s decision to choose one product or service over another. If …
Build a Business That Can Survive on Customer Recommendations Alone
Pretend there were no more radio, no more TV, no more print or Twitter, Facebook or coupons, direct mail or robo-calling. Pretend the only way you could win new customers would be via existing customers. …
What Chris Anderson Said
View PostMy New Rule For Selling Things
View PostThe Secret to a Jolly Holiday (Sales) Season
Plenty of businesses see the holidays as a time to attract new customers. They open their sack full of gifts and offer discounts, coupons and generally get into the spirit of the season. But I’m …
Day 1 – Top 6 Takeaways
What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share …
Who’s In Your Spotlight?
View PostPut Some Romance in Your Brand!
View PostStrategic Planning: Are You Hoping for an Extreme Makeover?
Did you see this recent New York Times article called “After the Cameras Leave the Kitchen,” in which David Segal focuses on the long-term effectiveness of “Restaurant: Impossible” makeovers? If you don’t know the Food …