Plenty of businesses see the holidays as a time to attract new customers. They open their sack full of gifts and offer discounts, coupons and generally get into the spirit of the season. But I’m nagged by doubts about this strategy. Nagging Doubt 1: Will they come? You’ve got to place some bets when you discount, right? You want to …
My New Rule For Selling Things
View PostDay 1 – Top 6 Takeaways
What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share some insights from today’s sessions: From Eric Ryan, co-founder and brand architect at Method: Always ask for participation – create something worth joining. From Charlie …
Who’s In Your Spotlight?
View PostPut Some Romance in Your Brand!
View PostStrategic Planning: Are You Hoping for an Extreme Makeover?
Did you see this recent New York Times article called “After the Cameras Leave the Kitchen,” in which David Segal focuses on the long-term effectiveness of “Restaurant: Impossible” makeovers? If you don’t know the Food Network show (and I didn’t), a family-owned restaurant on life support orders up a two-day extreme makeover by host Robert Irvine. He and his team …
Good Marketing & Good Deeds
I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the store sold chocolate, but instead of cash, the currency of the day was the pledge of doing a good deed. Watch this terrific video for …
Move Over – I’ll Drive
WPP and MillwardBrown have just come out with the 7th annual BrandZ™ analysis of the Top 100 Most Valuable Global Brands for 2012. It’s 100+ pages, chockablock full of delectable insights: what’s hot where, who’s cooling down and where the smart money goes next. I’ve only just started my study of the study, but I want to linger for a …
“Never Mind the Homepage,” say Google + Facebook
Did you see Robert Andrews’ article entitled “How tech giants want to re-invent journalism?” Andrews gives a brief summary of presentations by Google’s head of news products and Google+ programming Richard Gingras and Facebook’s journalism manager Vadim Lavrusik at the Paley Center’s International Council of Media Executives in Madrid on Thursday, April 26. The techies prefer to think of themselves as platforms, …