Here’s a quick round-up of some of the week’s more interesting, thought-provoking, or most-discussed marketing news…just in case you missed them. Customer-Centric Product Development The New York Times reports that make-up companies are designing their …
It’s the Smartphone, Stupid!
View PostImmersive Storytelling: Dive Deep
“Immersion is not engagement. Engagement takes place when a story, or a marketing message, provokes some sort of action among the audience—a tweet, a post, a face-to-face conversation over the watercooler. Immersion takes place when …
Be a Useful Resource
The content on your website tells the world what you know, what you care about, how you work. Maybe your site’s saying “I know mostly about myself.” Some sites say “I haven’t learned anything new …
Making Great Nonprofit+Corporate Partnerships
In the Nov 2014 issue of the Stanford Social Innovation Review, Shayna Samuels and Glenn Turner of Ripple Strategies summarize the steps to creating successful nonprofit+corporate alliances. “In these symbiotic, public-facing partnerships, the nonprofit and business essentially …
Customer Love at Headsets.com
This deck on The Super Pickle Way, the customer service philosophy at Headsets.com, lays out a roadmap to lifelong customer relationships any organization can follow. 16 Customer Service Secrets We Learned at Headsets.com: The Super …
On Being Relevant
I had big fun last week attending the two-day Hopscotch Design Festival in Raleigh, NC. Hopscotch brought together visual communicators from lots of different backgrounds, representing every conceivable esthetic and showing off boatloads of smart, …
Twitter Changes Its Timeline Feed
When I hear “timeline,” I think immediately of Facebook, but it’s Twitter in the news recently, talking about “experimenting” with its feed. If you use Twitter’s mobile app (not the desktop), you may notice Twitter …
Brand Stories in Video
View PostAre Fewer Readers Seeing Your Facebook Posts This Week?
Last week, Facebook Product Manager Chris Turitzin announced that Facebook has tweaked its News Feed so that text-only posts from brand Pages will be seen by fewer viewers. The social media giant says we interact …