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On Being Relevant

In Inspire Hope, Listen Up by lisavgray

I had big fun last week attending the two-day Hopscotch Design Festival in Raleigh, NC. Hopscotch brought together visual communicators from lots of different backgrounds, representing every conceivable esthetic and showing off boatloads of smart, beautiful and downright nutty designs. The conference itself had no overt theme, but the sessions I attended featured information architects, software developers, architects, curators, graphic …

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Twitter Changes Its Timeline Feed

In Build Audience, Good Tools by lisavgray

When I hear “timeline,” I think immediately of Facebook, but it’s Twitter in the news recently, talking about “experimenting” with its feed. If you use Twitter’s mobile app (not the desktop), you may notice Twitter has begun offering tweets that have been favorited by someone you follow. AdAge reports that this particular experiment is focused at getting casual users to …

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Are Fewer Readers Seeing Your Facebook Posts This Week?

In Fan-centric Marketing, Media, Social Media by lisavgray

Last week, Facebook Product Manager Chris Turitzin announced that Facebook has tweaked its News Feed so that text-only posts from brand Pages will be seen by fewer viewers. The social media giant says we interact more when businesses post status updates that include images and links to “quality media.” So if you are an admin for your company’s Facebook page, …

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What the NAACP Can Teach Us About Using Data

In Media by lisavgray

Did you see Ben Murray’s recent case study in Ad Age about the data-driven marketing his agency, Blue State Digital, has done recently with the NAACP? They’ve been mining their email-response data, looking for better ways to read their membership, engage their supporters and take lightning-quick advantage of The News Cycle to build response and relevance to very fluid stories. …

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Does “Brand” Mean What You Think It Means?

In Fan-centric Marketing, Uncategorized by lisavgray

It’s good to revisit regularly Seth Godin’s definition of brand: “A brand is the set of expectations, memories, stories and relationships that…account for a consumer’s decision to choose one product or service over another. If the consumer…doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” [Read the rest of Seth’s …

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Build a Business That Can Survive on Customer Recommendations Alone

In Build Audience, Fan-centric Marketing, Planning, Uncategorized by lisavgray

Pretend there were no more radio, no more TV, no more print or Twitter, Facebook or coupons, direct mail or robo-calling. Pretend the only way you could win new customers would be via existing customers. And maybe former employees. Could your business sustain itself that way? In his marvelous 2013 book, True Story: How to Combine Story & Action to Transform …