Kudos to Arby’s social media team for taking advantage of the Steve Spurrier retirement story that broke yesterday. With 4.4K retweets and 3.8K favorites (as of this moment, anyway), it’s clear the Arby’s Twitter Team was listening to its customers’ conversations yesterday. By hopping in with a brand-focused, news-cycle-savvy tweet, they’ve hit this wave at the right moment. Up to …
Want Customers To Like You? Answer Their Questions!
View PostIn Case You Missed It
Here’s a quick round-up of some of the week’s more interesting, thought-provoking, or most-discussed marketing news…just in case you missed them. Customer-Centric Product Development The New York Times reports that make-up companies are designing their products to look good in daylight selfies, to meet the demands of young buyers. “We’ve got one type of consumer who is constantly taking pictures, …
It’s the Smartphone, Stupid!
View PostImmersive Storytelling: Dive Deep
“Immersion is not engagement. Engagement takes place when a story, or a marketing message, provokes some sort of action among the audience—a tweet, a post, a face-to-face conversation over the watercooler. Immersion takes place when the audience forgets that it’s an audience at all. Immersion blurs the lines—between story and marketing, storyteller and audience, illusion and reality. That gives it …
Be a Useful Resource
The content on your website tells the world what you know, what you care about, how you work. Maybe your site’s saying “I know mostly about myself.” Some sites say “I haven’t learned anything new since 2004.” A lot of sites clearly say “Give us money now.” Not exactly the best beginnings to life-long customer relationships. But for those who …
Making Great Nonprofit+Corporate Partnerships
In the Nov 2014 issue of the Stanford Social Innovation Review, Shayna Samuels and Glenn Turner of Ripple Strategies summarize the steps to creating successful nonprofit+corporate alliances. “In these symbiotic, public-facing partnerships, the nonprofit and business essentially “hold hands”—they declare a shared mission and execute a marketing campaign around it. The end goal is increased awareness for both entities, along with increased …
Customer Love at Headsets.com
This deck on The Super Pickle Way, the customer service philosophy at Headsets.com, lays out a roadmap to lifelong customer relationships any organization can follow. 16 Customer Service Secrets We Learned at Headsets.com: The Super Pickle Way from Headsets
On Being Relevant
I had big fun last week attending the two-day Hopscotch Design Festival in Raleigh, NC. Hopscotch brought together visual communicators from lots of different backgrounds, representing every conceivable esthetic and showing off boatloads of smart, beautiful and downright nutty designs. The conference itself had no overt theme, but the sessions I attended featured information architects, software developers, architects, curators, graphic …