Clients are asking me a lot of questions lately about branding – both organizational branding and personal branding. Here is a templated version of my Brand Brief – the questions I cover with clients when we undertake a branding exercise. These conversations should range deep and into the farthest nooks of your goals. You don’t need to answer them all, …
Customer Asks, You Engage
View PostSowing – and Selling – Hope
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View PostLet Your Customers Decide
View PostWant Customers To Like You? Answer Their Questions!
View PostArby’s Social Media Win
Kudos to Arby’s social media team for taking advantage of the Steve Spurrier retirement story that broke yesterday. With 4.4K retweets and 3.8K favorites (as of this moment, anyway), it’s clear the Arby’s Twitter Team was listening to its customers’ conversations yesterday. By hopping in with a brand-focused, news-cycle-savvy tweet, they’ve hit this wave at the right moment. Up to …
In Case You Missed It
Here’s a quick round-up of some of the week’s more interesting, thought-provoking, or most-discussed marketing news…just in case you missed them. Customer-Centric Product Development The New York Times reports that make-up companies are designing their products to look good in daylight selfies, to meet the demands of young buyers. “We’ve got one type of consumer who is constantly taking pictures, …
It’s the Smartphone, Stupid!
View PostImmersive Storytelling: Dive Deep
“Immersion is not engagement. Engagement takes place when a story, or a marketing message, provokes some sort of action among the audience—a tweet, a post, a face-to-face conversation over the watercooler. Immersion takes place when the audience forgets that it’s an audience at all. Immersion blurs the lines—between story and marketing, storyteller and audience, illusion and reality. That gives it …