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Arby’s Social Media Win

In Listen Up by lisavgray

Kudos to Arby’s social media team for taking advantage of the Steve Spurrier retirement story that broke yesterday. With 4.4K retweets and 3.8K favorites (as of this moment, anyway), it’s clear the Arby’s Twitter Team was listening to its customers’ conversations yesterday. By hopping in with a brand-focused, news-cycle-savvy tweet, they’ve hit this wave at the right moment. Up to …

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In Case You Missed It

In Listen Up by lisavgray

Here’s a quick round-up of some of the week’s more interesting, thought-provoking, or most-discussed marketing news…just in case you missed them. Customer-Centric Product Development The New York Times reports that make-up companies are designing their products to look good in daylight selfies, to meet the demands of young buyers. “We’ve got one type of consumer who is constantly taking pictures, …

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Immersive Storytelling: Dive Deep

In Create Visual Content, Good Tools by lisavgray

“Immersion is not engagement. Engagement takes place when a story, or a marketing message, provokes some sort of action among the audience—a tweet, a post, a face-to-face conversation over the watercooler. Immersion takes place when the audience forgets that it’s an audience at all. Immersion blurs the lines—between story and marketing, storyteller and audience, illusion and reality. That gives it …

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Be a Useful Resource

In Create Useful Content, Good Tools by lisavgray

The content on your website tells the world what you know, what you care about, how you work. Maybe your site’s saying “I know mostly about myself.” Some sites say “I haven’t learned anything new since 2004.” A lot of sites clearly say “Give us money now.” Not exactly the best beginnings to life-long customer relationships. But for those who …

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Making Great Nonprofit+Corporate Partnerships

In Good Tools, Listen Up by lisavgray

In the Nov 2014 issue of the Stanford Social Innovation Review, Shayna Samuels and Glenn Turner of Ripple Strategies summarize the steps to creating successful nonprofit+corporate alliances. “In these symbiotic, public-facing partnerships, the nonprofit and business essentially “hold hands”—they declare a shared mission and execute a marketing campaign around it. The end goal is increased awareness for both entities, along with increased …

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Customer Love at Headsets.com

In Good Tools, Inspire Hope by lisavgray

This deck on The Super Pickle Way, the customer service philosophy at Headsets.com, lays out a roadmap to lifelong customer relationships any organization can follow. 16 Customer Service Secrets We Learned at Headsets.com: The Super Pickle Way from Headsets