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Start Your Brand Brief Here

In Good Tools, Mission by lisavgray

Clients are asking me a lot of questions lately about branding – both organizational branding and personal branding. Here is a templated version of my Brand Brief – the questions I cover with clients when we undertake a branding exercise. These conversations should range deep and into the farthest nooks of your goals. You don’t need to answer them all, …

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Arby’s Social Media Win

In Listen Up by lisavgray

Kudos to Arby’s social media team for taking advantage of the Steve Spurrier retirement story that broke yesterday. With 4.4K retweets and 3.8K favorites (as of this moment, anyway), it’s clear the Arby’s Twitter Team was listening to its customers’ conversations yesterday. By hopping in with a brand-focused, news-cycle-savvy tweet, they’ve hit this wave at the right moment. Up to …

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In Case You Missed It

In Listen Up by lisavgray

Here’s a quick round-up of some of the week’s more interesting, thought-provoking, or most-discussed marketing news…just in case you missed them. Customer-Centric Product Development The New York Times reports that make-up companies are designing their products to look good in daylight selfies, to meet the demands of young buyers. “We’ve got one type of consumer who is constantly taking pictures, …