I get it. Heck, I’ve done it. Faithfully sent a carefully crafted email every month, full of the latest news, bargains, highlights, and upcoming events. And I sent this blanket email newsletter to everyone on …
Improving Your Google Search Results
Google rolled-out a new global algorithm Aug 1. Google’s algorithm is the secret formula by which the search engine decides which websites it will offer up to any query. SEO (Search Engine Optimization) gurus look …
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View PostOwn Twitter Like Rodney Smith Jr.
I hope you are following the Twitter account of Rodney Smith, Jr., founder of Raising Men Lawn Care Service. RMLCS is a Huntsville, AL nonprofit that teaches values to young people by providing free lawn care for veterans, the …
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View PostLine Up: Can We See Your Values?
In September 2014, the drugstore chain CVS came to its senses and stopped carry smoking products. The nation’s #1 pharmacy made this groundbreaking and headline-making move to better align its business with its mission of …
Cross-Promotion: Your Message on Their Show
You want to attract new people to your nonprofit’s mission. Maybe you should talk with your partners about using their platforms to broadcast your message. Cross-promotion. Like ABC did last night. On last night’s episode …