You want to attract new people to your nonprofit’s mission. Maybe you should talk with your partners about using their platforms to broadcast your message. Cross-promotion. Like ABC did last night. On last night’s episode of black-ish, Dre Johnson (a dad and ad exec) is working with his team on a “My Black is Beautiful” ad for P&G. The ad …
Preach To The Choir!
View PostWhat If You Could Learn Storytelling From the Masters?
You probably don’t have the words “Become a Better Storyteller” on your to-do list, but isn’t the idea there somewhere? Maybe in that “Rebranding” project? Surely somewhere in the “Draft Annual Report” assignment. Hopefully, near the beginning of the “New Sponsor Solicitations” work. Becoming a Better Storyteller will make all your outreach efforts more successful, whether those efforts are about …
Build Trust by Promoting an Expert
View PostStart Your Brand Brief Here
Clients are asking me a lot of questions lately about branding – both organizational branding and personal branding. Here is a templated version of my Brand Brief – the questions I cover with clients when we undertake a branding exercise. These conversations should range deep and into the farthest nooks of your goals. You don’t need to answer them all, …