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Find Your Social Media Audience

In Build Support by lisavgray

Social media use in the U.S. is changing, according to Edison Research. In case you’re hoping the study shows you don’t have to worry about Social Media anymore, I’m sorry (not sorry). The study says in 2019, 79% of the U.S. population (223 million) is using Social Media. So Social Media should definitely still be in your organization’s media mix. And you can use this data to find your Social Media audience.

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Beware The Blanket Email Newsletter

In Build Support by lisavgray

I get it. Heck, I’ve done it. Faithfully sent a carefully crafted email every month, full of the latest news, bargains, highlights, and upcoming events. And I sent this blanket email newsletter to everyone on …