Let Lisa Help!Let me help your nonprofit build support for the change you are bringing to your community. We can work to the engagements described below – or we can design something that more exactly fits your needs. Let’s talk about how I can help!

Strategic and Project Planning

Planning is one of the most powerful and least utilized of business tools. Invest the time and energy well, and your organization reaps the benefits in mission clarity, employee retention, financial stability, donor acquisition, program development, and much more. Here are some of the ways we’ll work together to map your next chapter:

  • Enumerate broad planning goals, schedule, and deliverables.
  • Outline the planning focus and questions to address, including mission/values alignment, structure, and sustainability.
  • Gather and analyze data needed in the planning process.
  • Frame the planning process and progress measures. Recruit the planning team.
  • Prepare and facilitate planning events.
  • Create a communications process that introduces the initial planning concepts internally and solicits feedback from stakeholders.
  • Finalize and implement the plan. Assure progress milestones are identified, and outline how the plan will be assessed and refined to meet changing circumstances.
Build Online Support from Individuals

You know your online platforms should be helping you engage new donors and meet new volunteers – especially in the age of Covid. If only they knew how the organization’s work is changing lives. Here are some of the ways we’ll work together to build more individual support from your online efforts:

  • Assess where you are and what you’ve got (website analytics, email lists, social media platforms, data integration with donor database).
  • Train staff to post website content that shows the impact of your work and analyze data for content-development insights.
  • Train senior staff to develop stories about how the work of the organization has changed lives; to connect meaningfully the organization’s communications with community, regional, and national events.
  • Develop materials to enlist the larger organization family as social-media amplifers of your messages.

Raise More With Your Next Fundraising Event

You dedicate months making your fundraising event successful. But you’re only engaging the folks who attend, and the next day, it’s over. Are your attendees inspired about how the event will change lives in their community? Here are some of the ways we’ll work together to raise more with your next fundraising event:

  • Assess where you are and what you’ve got (fundraising plan and mission alignment of the event; images and contact info of attendees to previous fundraisers; donor database integration; communications plan).
  • Identify event goals connecting attendees directly to the organization’s work and the lives it is changing. Establish the metrics that reflect progress toward those goals.
  • Outline a calendar of pre-event social media engagement, sponsorship promotion, and sales generation; a plan for day-of-event social media engagement and fundraising opportunities; a calendar of post-event social media engagement and gift solicitation.
  • Prepare timely acknowledgement of all gifts. Involve board and other volunteers in these activities. Include event totals, images, and milestones achieved.
  • Debrief on the event, and document recommendations for Next Year.

Make the Most of Your Giving Day

Nonprofits across America use National Giving Day to publicize how they are making real social change happen in their communities. Along the way, they are acquiring new donors, building momentum for end-of-year giving, and creating urgency with prospective supporters. Here are some of the ways we’ll work together to make the most of your Giving Day:

  • Assess where you are and what you’ve got (fundraising plan; staff resources; access to stories of impact; affinity groups within your donor pool).
  • Work with Giving Day Team to create detailed plan of social-media posts, shares, challenges, onsite activation, recognition, images, and staffing for the day.
  • If appropriate, create peer-to-peer challenges and landing pages on website, incorporate in social-sharing posts.
  • Debrief on the event, and document recommendations for Next Year.

Help Your Super Fans Sing Your Praises

Your volunteers believe in your mission and invest willingly in its success. Who better to spread the word of your good work and encourage others to support it? Here are some of the ways we’ll work together to turn a small group of volunteers into your broadcasters:

  • Draft a Super Fan job description and recruit a first cohort of volunteers to serve for a specific timeframe as Super Fans; create a Super Fan Toolkit with examples, tips, suggestions, and no-nos.
  • Establish goals to assess the effectiveness of the Super Fan program.
  • Host a workshop or series of exercises where Super Fans learn to highlight the lives changed by the organization’s work.
  • Survey Super Fans to discover and address communication needs, concerns, suggestions, and opportunities.

Establish Yourself as a Community Leader

Your organization is poised to create real social change with your community, but too few people are aware of the challenges and opportunities ahead. Here are some of the ways we’ll work together to raise the organization’s profile as a community leader:

  • Assess where you are and what you’ve got.
  • Choose 2-3 messages for the focus of community outreach.
  • Identify audiences and develop presentations, videos, articles, and calls-to-action specific to each.
  • Measure new community engagement from each outreach event, and plan ongoing engagement activities.