You want to create useful website and social media content your readers will value. But where do you start? Which questions do you answer first?
WMUK, the public radio station of Western Michigan University, offers online/on-air stories under the title “Why’s That?” Listeners pose their questions online; others vote for the question they think is most interesting; the station goes out into to the community to find the answer to the question that receives the most votes. It’s content WMUK knows its customers want to hear. And it’s content their listeners are likely to share.
You say your website isn’t answering questions your customers have?