Here’s a quick round-up of some of the week’s more interesting, thought-provoking, or most-discussed marketing news…just in case you missed them.
Customer-Centric Product Development
The New York Times reports that make-up companies are designing their products to look good in daylight selfies, to meet the demands of young buyers. “We’ve got one type of consumer who is constantly taking pictures, and what really matters to her and her social group is how she looks in a selfie,” said Sarah Vickery, CoverGirl’s principal scientist. “It’s something we really have to pay attention to.”
Neil Edgington of Social Velocity challenges nonprofits to question – and perhaps abandon – their dependence on special events as fundraising tools. “When events are mission-focused, free to attend, and focused on cultivating and/or stewarding current or potential major donors (individuals, foundations, corporate leaders) they can make a lot of sense. But…”
Leveraging Social Media
Marketing guru Seth Godin is launching a new book called “We Are All Weird,” and is issuing an interesting social-media contest to promote it. “Between now and September 30, create a tweet with the hashtag #WeAreAllWeird. In the tweet, include a photo or some text that highlights your uniqueness, your special contribution, something about yourself that makes you different–and proud of it….The most retweeted tweet wins.”
Apple’s move to let us block ads has the marketing world up in arms. Is it the end of the world? Are ad-blockers communists? Lazy good-for-nothings? I think Tom Goodwin of Havas Media gets it about right in Advertising Age – and it’s a reminder of the age-old mandates for marketing: “What ad-blocking will mean for everyone in the ad industry is that they need to start thinking differently about the mobile experience. Ad agencies need to get imaginative, publishers and media owners need to start respecting consumers’ attention spans, and brands need to produce quality messaging and learn to attract and entertain.”