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Happy Birthday, Oreo!

In Build Support by lisavgray

Happy Birthday, Oreo!

On March 6, 1912, the oreo was born. And Nabisco indulged in some pretty wonderful social media recently to kick-off the 100th b-day celebrations. Oreo launched a lively game of #oreopinata on Twitter: every tweet using the #oreopinata hashtag constituted another thwack on the vitual papier mach̩. At seemingly random points in the day, the pinata burst open, sending a torrent of virtual oreos (well, ok Рjust a single package) down on lucky thwackers. According to 360i.com, Oreo gave away 30 packs of cookies per day for a week.

This contest really did its job of “celebrating the kid inside all of us.” Take a look at some sample tweets.

#oreopinata tweets

Folks really got into the swing of things with multiple swings at the pinata: they shared fond remembrances of childhood cookie crazes or dreamy rhapsodies on the double-stuf cream. Maybe FoO (Fans of Oreo) did it for the pack of cookies on-offer. And maybe they just did it out of lifelong cookie love.

What can you do to build this kind of public loving and longing for your product?