What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share some insights from today’s sessions:
From Eric Ryan, co-founder and brand architect at Method: Always ask for participation – create something worth joining.
From Charlie Miller, curator at Off-Center at the Jones: Use new-audience initiatives as a Test Kitchen where you can prototype at low-risk, be spontaneous, use the audience as a focus group, keep things immediate and scale up once you know what works.
From the crazies at CDZA: To leverage the DNA of YouTube, create content that elicits emotional reactions; find a conversation & join it; offer folks dessert and THEN the veggies.
From the terrific trio of Ceci Dadisman (Palm Beach Opera), Deeksha Gaur (Woolly Mammoth Theatre Company) and Nella Vera (arts marketing consultant, NYC): so many simple and engaging ideas for using social media before, during and after events to engage customers and should-be customers. Try something – anything.
The conference continues at the Westin tomorrow and Monday morning. If you market something – arts or not – I encourage you to join the proceedings. And follow #NAMPC on Twitter. See you there?