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Start Your Brand Brief Here

In Strategic Planning by lisavgray

Clients are asking me a lot of questions lately about branding – both organizational branding and personal branding. Here is a templated version of my Brand Brief – the questions I cover with clients when …

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Immersive Storytelling: Dive Deep

In Strategic Planning by lisavgray

“Immersion is not engagement. Engagement takes place when a story, or a marketing message, provokes some sort of action among the audience—a tweet, a post, a face-to-face conversation over the watercooler. Immersion takes place when …

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Making Great Nonprofit+Corporate Partnerships

In Strategic Planning by lisavgray

In the Nov 2014 issue of the Stanford Social Innovation Review, Shayna Samuels and Glenn Turner of Ripple Strategies summarize the steps to creating successful nonprofit+corporate alliances. “In these symbiotic, public-facing partnerships, the nonprofit and business essentially …

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Customer Love at Headsets.com

In Strategic Planning by lisavgray

This deck on The Super Pickle Way, the customer service philosophy at Headsets.com, lays out a roadmap to lifelong customer relationships any organization can follow. 16 Customer Service Secrets We Learned at Headsets.com: The Super …

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On Being Relevant

In Strategic Planning by lisavgray

I had big fun last week attending the two-day Hopscotch Design Festival in Raleigh, NC. Hopscotch brought together visual communicators from lots of different backgrounds, representing every conceivable esthetic and showing off boatloads of smart, …