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Are Fewer Readers Seeing Your Facebook Posts This Week?

In Fan-centric Marketing, Media, Social Media by lisavgray

Last week, Facebook Product Manager Chris Turitzin announced that Facebook has tweaked its News Feed so that text-only posts from brand Pages will be seen by fewer viewers. The social media giant says we interact more when businesses post status updates that include images and links to “quality media.” So if you are an admin for your company’s Facebook page, …

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Day 1 – Top 6 Takeaways

In Build Audience, Fan-centric Marketing, Social Media by lisavgray

What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share some insights from today’s sessions: From Eric Ryan, co-founder and brand architect at Method: Always ask for participation – create something worth joining. From Charlie …

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Good Marketing & Good Deeds

In Build Audience, Fan-centric Marketing, Media, Social Media by lisavgray

I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the store sold chocolate, but instead of cash, the currency of the day was the pledge of doing a good deed. Watch this terrific video for …

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“Never Mind the Homepage,” say Google + Facebook

In Design, Media, Social Media by lisavgray

Did you see Robert Andrews’ article entitled “How tech giants want to re-invent journalism?” Andrews gives a brief summary of presentations by Google’s head of news products and Google+ programming Richard Gingras and Facebook’s journalism manager Vadim Lavrusik at the Paley Center’s International Council of Media Executives in Madrid on Thursday, April 26. The techies prefer to think of themselves as platforms, …

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Happy Birthday, Oreo!

In Fan-centric Marketing, Social Media by lisavgray

On March 6, 1912, the oreo was born. And Nabisco indulged in some pretty wonderful social media recently to kick-off the 100th b-day celebrations. Oreo launched a lively game of #oreopinata on Twitter: every tweet using the #oreopinata hashtag constituted another thwack on the vitual papier maché. At seemingly random points in the day, the pinata burst open, sending a …