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Category Archive

Fundraising, Good Ideas, Good Tools, Inspire Hope, Social Media / September 6, 2018

Write Posts That Build Support

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Good Ideas, Social Media / August 14, 2018

Help Your Fans Sing Your Praises

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Own Twitter Like Rodney Smith Jr.

In Fundraising, Inspire Hope, Social Media by lisavgrayJune 12, 2018

I hope you are following the Twitter account of Rodney Smith, Jr., founder of  Raising Men  Lawn Care Service. RMLCS is a Huntsville, AL nonprofit that teaches values to young people by providing free lawn care for veterans, the …

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Are Fewer Readers Seeing Your Facebook Posts This Week?

In Fan-centric Marketing, Media, Social Media by lisavgrayJanuary 28, 2014

Last week, Facebook Product Manager Chris Turitzin announced that Facebook has tweaked its News Feed so that text-only posts from brand Pages will be seen by fewer viewers. The social media giant says we interact …

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The Secret to a Jolly Holiday (Sales) Season

In Build Audience, Fan-centric Marketing, Social Media by lisavgrayNovember 19, 2012

Plenty of businesses see the holidays as a time to attract new customers. They open their sack full of gifts and offer discounts, coupons and generally get into the spirit of the season. But I’m …

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Day 1 – Top 6 Takeaways

In Build Audience, Fan-centric Marketing, Social Media by lisavgrayNovember 10, 2012

What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share …

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Good Marketing & Good Deeds

In Build Audience, Fan-centric Marketing, Media, Social Media by lisavgrayJuly 6, 2012

I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the …

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“Never Mind the Homepage,” say Google + Facebook

In Design, Media, Social Media by lisavgrayMay 1, 2012

Did you see Robert Andrews’ article entitled “How tech giants want to re-invent journalism?” Andrews gives a brief summary of presentations by Google’s head of news products and Google+ programming Richard Gingras and Facebook’s journalism manager Vadim …

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Happy Birthday, Oreo!

In Fan-centric Marketing, Social Media by lisavgrayApril 4, 2012

On March 6, 1912, the oreo was born. And Nabisco indulged in some pretty wonderful social media recently to kick-off the 100th b-day celebrations. Oreo launched a lively game of #oreopinata on Twitter: every tweet …

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