In September 2014, the drugstore chain CVS came to its senses and stopped carry smoking products. The nation’s #1 pharmacy made this groundbreaking and headline-making move to better align its business with its mission of helping people on their path to better health. CVS continues to live its values by studying the effects of smoking on the American population and …
Cross-Promotion: Your Message on Their Show
You want to attract new people to your nonprofit’s mission. Maybe you should talk with your partners about using their platforms to broadcast your message. Cross-promotion. Like ABC did last night. On last night’s episode of black-ish, Dre Johnson (a dad and ad exec) is working with his team on a “My Black is Beautiful” ad for P&G. The ad …
Start Your Brand Brief Here
Clients are asking me a lot of questions lately about branding – both organizational branding and personal branding. Here is a templated version of my Brand Brief – the questions I cover with clients when we undertake a branding exercise. These conversations should range deep and into the farthest nooks of your goals. You don’t need to answer them all, …