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Are Fewer Readers Seeing Your Facebook Posts This Week?

In Fan-centric Marketing, Media, Social Media by lisavgray

Last week, Facebook Product Manager Chris Turitzin announced that Facebook has tweaked its News Feed so that text-only posts from brand Pages will be seen by fewer viewers. The social media giant says we interact more when businesses post status updates that include images and links to “quality media.” So if you are an admin for your company’s Facebook page, …

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What the NAACP Can Teach Us About Using Data

In Media by lisavgray

Did you see Ben Murray’s recent case study in Ad Age about the data-driven marketing his agency, Blue State Digital, has done recently with the NAACP? They’ve been mining their email-response data, looking for better ways to read their membership, engage their supporters and take lightning-quick advantage of The News Cycle to build response and relevance to very fluid stories. …

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Good Marketing & Good Deeds

In Build Audience, Fan-centric Marketing, Media, Social Media by lisavgray

I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the store sold chocolate, but instead of cash, the currency of the day was the pledge of doing a good deed. Watch this terrific video for …

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“Never Mind the Homepage,” say Google + Facebook

In Design, Media, Social Media by lisavgray

Did you see Robert Andrews’ article entitled “How tech giants want to re-invent journalism?” Andrews gives a brief summary of presentations by Google’s head of news products and Google+ programming Richard Gingras and Facebook’s journalism manager Vadim Lavrusik at the Paley Center’s International Council of Media Executives in Madrid on Thursday, April 26. The techies prefer to think of themselves as platforms, …

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Orange County Register Plays Ball!

In Fan-centric Marketing, Media by lisavgray

So did you see how the Orange County Register is covering baseball’s opening day today? They’re taking the flash mob concept to new heights and forming a News Mob – 100+ reporters to cover the Angels’ first game of the season. One Hundred. Plus. In an online article, OCR Angels’ Editor Keith Sharon rundowns some of the coverage: Photos from Opening …