You want to attract new people to your nonprofit’s mission. Maybe you should talk with your partners about using their platforms to broadcast your message. Cross-promotion. Like ABC did last night. On last night’s episode …
Are Fewer Readers Seeing Your Facebook Posts This Week?
Last week, Facebook Product Manager Chris Turitzin announced that Facebook has tweaked its News Feed so that text-only posts from brand Pages will be seen by fewer viewers. The social media giant says we interact …
What the NAACP Can Teach Us About Using Data
Did you see Ben Murray’s recent case study in Ad Age about the data-driven marketing his agency, Blue State Digital, has done recently with the NAACP? They’ve been mining their email-response data, looking for better …
What Chris Anderson Said
View PostGood Marketing & Good Deeds
I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the …
“Never Mind the Homepage,” say Google + Facebook
Did you see Robert Andrews’ article entitled “How tech giants want to re-invent journalism?” Andrews gives a brief summary of presentations by Google’s head of news products and Google+ programming Richard Gingras and Facebook’s journalism manager Vadim …
Orange County Register Plays Ball!
So did you see how the Orange County Register is covering baseball’s opening day today? They’re taking the flash mob concept to new heights and forming a News Mob – 100+ reporters to cover the Angels’ …