I get it. Heck, I’ve done it. Faithfully sent a carefully crafted email every month, full of the latest news, bargains, highlights, and upcoming events. And I sent this blanket email newsletter to everyone on …
Arby’s Social Media Win
Kudos to Arby’s social media team for taking advantage of the Steve Spurrier retirement story that broke yesterday. With 4.4K retweets and 3.8K favorites (as of this moment, anyway), it’s clear the Arby’s Twitter Team …
In Case You Missed It
Here’s a quick round-up of some of the week’s more interesting, thought-provoking, or most-discussed marketing news…just in case you missed them. Customer-Centric Product Development The New York Times reports that make-up companies are designing their …
It’s the Smartphone, Stupid!
View PostMaking Great Nonprofit+Corporate Partnerships
In the Nov 2014 issue of the Stanford Social Innovation Review, Shayna Samuels and Glenn Turner of Ripple Strategies summarize the steps to creating successful nonprofit+corporate alliances. “In these symbiotic, public-facing partnerships, the nonprofit and business essentially …
On Being Relevant
I had big fun last week attending the two-day Hopscotch Design Festival in Raleigh, NC. Hopscotch brought together visual communicators from lots of different backgrounds, representing every conceivable esthetic and showing off boatloads of smart, …