View Post

Own Twitter Like Rodney Smith Jr.

In Fundraising, Inspire Hope, Social Media by lisavgray

I hope you are following the Twitter account of Rodney Smith, Jr., founder of  Raising Men  Lawn Care Service. RMLCS is a Huntsville, AL nonprofit that teaches values to young people by providing free lawn care for veterans, the elderly, the disabled, and single mothers. Smith launched his second “50 States/50 Lawns” Tour in May 2018, and he’s giving us a front-seat view of …

View Post

Line Up: Can We See Your Values?

In Create Useful Content, Inspire Hope, Mission by lisavgray

In September 2014, the drugstore chain CVS came to its senses and stopped carry smoking products. The nation’s #1 pharmacy made this groundbreaking and headline-making move to better align its business with its mission of helping people on their path to better health. CVS continues to live its values by studying the effects of smoking on the American population and …

View Post

What If You Could Learn Storytelling From the Masters?

In Good Tools, Inspire Hope by lisavgray

You probably don’t have the words “Become a Better Storyteller” on your to-do list, but isn’t the idea there somewhere? Maybe in that “Rebranding” project? Surely somewhere in the “Draft Annual Report” assignment. Hopefully, near the beginning of the “New Sponsor Solicitations” work. Becoming a Better Storyteller will make all your outreach efforts more successful, whether those efforts are about …

View Post

Customer Love at Headsets.com

In Good Tools, Inspire Hope by lisavgray

This deck on The Super Pickle Way, the customer service philosophy at Headsets.com, lays out a roadmap to lifelong customer relationships any organization can follow. 16 Customer Service Secrets We Learned at Headsets.com: The Super Pickle Way from Headsets  

View Post

On Being Relevant

In Inspire Hope, Listen Up by lisavgray

I had big fun last week attending the two-day Hopscotch Design Festival in Raleigh, NC. Hopscotch brought together visual communicators from lots of different backgrounds, representing every conceivable esthetic and showing off boatloads of smart, beautiful and downright nutty designs. The conference itself had no overt theme, but the sessions I attended featured information architects, software developers, architects, curators, graphic …