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Find Your Social Media Audience

In Good Tools by lisavgray

Social media use in the U.S. is changing, according to Edison Research. In case you’re hoping the study shows you don’t have to worry about Social Media anymore, I’m sorry (not sorry). The study says in 2019, 79% of the U.S. population (223 million) is using Social Media. So Social Media should definitely still be in your organization’s media mix. And you can use this data to find your Social Media audience.

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Start Your Brand Brief Here

In Good Tools, Mission by lisavgray

Clients are asking me a lot of questions lately about branding – both organizational branding and personal branding. Here is a templated version of my Brand Brief – the questions I cover with clients when …

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Be a Useful Resource

In Good Ideas, Good Tools by lisavgray

The content on your website tells the world what you know, what you care about, how you work. Maybe your site’s saying “I know mostly about myself.” Some sites say “I haven’t learned anything new …

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Making Great Nonprofit+Corporate Partnerships

In Good Tools, Listen Up by lisavgray

In the Nov 2014 issue of the Stanford Social Innovation Review, Shayna Samuels and Glenn Turner of Ripple Strategies summarize the steps to creating successful nonprofit+corporate alliances. “In these symbiotic, public-facing partnerships, the nonprofit and business essentially …