You probably don’t have the words “Become a Better Storyteller” on your to-do list, but isn’t the idea there somewhere? Maybe in that “Rebranding” project? Surely somewhere in the “Draft Annual Report” assignment. Hopefully, near the beginning of the “New Sponsor Solicitations” work. Becoming a Better Storyteller will make all your outreach efforts more successful, whether those efforts are about …
Start Your Brand Brief Here
Clients are asking me a lot of questions lately about branding – both organizational branding and personal branding. Here is a templated version of my Brand Brief – the questions I cover with clients when we undertake a branding exercise. These conversations should range deep and into the farthest nooks of your goals. You don’t need to answer them all, …
Customer Asks, You Engage
View PostImmersive Storytelling: Dive Deep
“Immersion is not engagement. Engagement takes place when a story, or a marketing message, provokes some sort of action among the audience—a tweet, a post, a face-to-face conversation over the watercooler. Immersion takes place when the audience forgets that it’s an audience at all. Immersion blurs the lines—between story and marketing, storyteller and audience, illusion and reality. That gives it …
Be a Useful Resource
The content on your website tells the world what you know, what you care about, how you work. Maybe your site’s saying “I know mostly about myself.” Some sites say “I haven’t learned anything new since 2004.” A lot of sites clearly say “Give us money now.” Not exactly the best beginnings to life-long customer relationships. But for those who …
Making Great Nonprofit+Corporate Partnerships
In the Nov 2014 issue of the Stanford Social Innovation Review, Shayna Samuels and Glenn Turner of Ripple Strategies summarize the steps to creating successful nonprofit+corporate alliances. “In these symbiotic, public-facing partnerships, the nonprofit and business essentially “hold hands”—they declare a shared mission and execute a marketing campaign around it. The end goal is increased awareness for both entities, along with increased …
Customer Love at Headsets.com
This deck on The Super Pickle Way, the customer service philosophy at Headsets.com, lays out a roadmap to lifelong customer relationships any organization can follow. 16 Customer Service Secrets We Learned at Headsets.com: The Super Pickle Way from Headsets
Twitter Changes Its Timeline Feed
When I hear “timeline,” I think immediately of Facebook, but it’s Twitter in the news recently, talking about “experimenting” with its feed. If you use Twitter’s mobile app (not the desktop), you may notice Twitter has begun offering tweets that have been favorited by someone you follow. AdAge reports that this particular experiment is focused at getting casual users to …