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Inspire Support: Spotlight One Person’s Success

In Good Ideas by lisavgray

When it comes to inspiring support, I learn so much from the nonprofit social-media communications I read and receive. One of the best is Care Ring, a Charlotte nonprofit that helps folks with limited resources establish and maintain good health. Check out this Care Ring tweet: So much smart stuff going on here – and all of it inspires support! …

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Beware The Blanket Email Newsletter

In Digital Fundraising, Good Ideas, Listen Up by lisavgray

I get it. Heck, I’ve done it. Faithfully sent a carefully crafted email every month, full of the latest news, bargains, highlights, and upcoming events. And I sent this blanket email newsletter to everyone on my mailing list. The volunteer who works 2-hours every single Thursday? Yes, she got it. And the guy who just discovered the organization last week. …

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Improving Your Google Search Results

In Build Audience, Good Content, Good Ideas by lisavgray

Google rolled-out a new global algorithm Aug 1. Google’s algorithm is the secret formula by which the search engine decides which websites it will offer up to any query. SEO (Search Engine Optimization) gurus look at lots of data in search of clues to “game” the algorithm: showing up at the top of the Search Results Page can, after all, …

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Line Up: Can We See Your Values?

In Good Ideas, Inspire Hope, Mission by lisavgray

In September 2014, the drugstore chain CVS came to its senses and stopped carry smoking products. The nation’s #1 pharmacy made this groundbreaking and headline-making move to better align its business with its mission of helping people on their path to better health. CVS continues to live its values by studying the effects of smoking on the American population and …