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Beware The Blanket Email Newsletter

In Digital Fundraising, Good Ideas, Listen Up by lisavgray

I get it. Heck, I’ve done it. Faithfully sent a carefully crafted email every month, full of the latest news, bargains, highlights, and upcoming events. And I sent this blanket email newsletter to everyone on my mailing list. The volunteer who works 2-hours every single Thursday? Yes, she got it. And the guy who just discovered the organization last week. …

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Next Charlotte Workshop: Donor Emails That Matter

In Good Ideas, Workshops by lisavgray

Join me for my next Nonprofit Executive Workshop: Build More Support for Your Cause: Donor Emails That Matter. This workshop, sponsored by LevRidge Resources, is meant for Executive Directors, Development Directors, Fundraising Managers and anyone who is responsible for inspiring life-long support among nonprofit donors.  BUILD MORE SUPPORT FOR YOUR CAUSE: DONOR EMAILS THAT MATTER WHEN: Wednesday, November 14 2018, …

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Improving Your Google Search Results

In Build Audience, Good Content, Good Ideas by lisavgray

Google rolled-out a new global algorithm Aug 1. Google’s algorithm is the secret formula by which the search engine decides which websites it will offer up to any query. SEO (Search Engine Optimization) gurus look at lots of data in search of clues to “game” the algorithm: showing up at the top of the Search Results Page can, after all, …

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Line Up: Can We See Your Values?

In Good Ideas, Inspire Hope, Mission by lisavgray

In September 2014, the drugstore chain CVS came to its senses and stopped carry smoking products. The nation’s #1 pharmacy made this groundbreaking and headline-making move to better align its business with its mission of helping people on their path to better health. CVS continues to live its values by studying the effects of smoking on the American population and …

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Cross-Promotion: Your Message on Their Show

In Build Audience, Good Ideas, Media, Mission by lisavgray

You want to attract new people to your nonprofit’s mission. Maybe you should talk with your partners about using their platforms to broadcast your message. Cross-promotion. Like ABC did last night. On last night’s episode of black-ish, Dre Johnson (a dad and ad exec) is working with his team on a “My Black is Beautiful” ad for P&G. The ad …