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Line Up: Can We See Your Values?

In Good Ideas, Inspire Hope, Mission by lisavgray

In September 2014, the drugstore chain CVS came to its senses and stopped carry smoking products. The nation’s #1 pharmacy made this groundbreaking and headline-making move to better align its business with its mission of helping people on their path to better health. CVS continues to live its values by studying the effects of smoking on the American population and …

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Cross-Promotion: Your Message on Their Show

In Build Audience, Good Ideas, Media, Mission by lisavgray

You want to attract new people to your nonprofit’s mission. Maybe you should talk with your partners about using their platforms to broadcast your message. Cross-promotion. Like ABC did last night. On last night’s episode of black-ish, Dre Johnson (a dad and ad exec) is working with his team on a “My Black is Beautiful” ad for P&G. The ad …

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Be a Useful Resource

In Good Ideas, Good Tools by lisavgray

The content on your website tells the world what you know, what you care about, how you work. Maybe your site’s saying “I know mostly about myself.” Some sites say “I haven’t learned anything new since 2004.” A lot of sites clearly say “Give us money now.” Not exactly the best beginnings to life-long customer relationships. But for those who …