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Are Fewer Readers Seeing Your Facebook Posts This Week?

In Fan-centric Marketing, Media, Social Media by lisavgrayJanuary 28, 2014

Last week, Facebook Product Manager Chris Turitzin announced that Facebook has tweaked its News Feed so that text-only posts from brand Pages will be seen by fewer viewers. The social media giant says we interact …

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Does “Brand” Mean What You Think It Means?

In Fan-centric Marketing, Uncategorized by lisavgrayNovember 11, 2013

It’s good to revisit regularly Seth Godin’s definition of brand: “A brand is the set of expectations, memories, stories and relationships that…account for a consumer’s decision to choose one product or service over another. If …

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Build a Business That Can Survive on Customer Recommendations Alone

In Build Audience, Fan-centric Marketing, Planning, Uncategorized by lisavgrayJuly 31, 2013

Pretend there were no more radio, no more TV, no more print or Twitter, Facebook or coupons, direct mail or robo-calling. Pretend the only way you could win new customers would be via existing customers. …

Build Audience, Fan-centric Marketing, Media / June 7, 2013

What Chris Anderson Said

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The Secret to a Jolly Holiday (Sales) Season

In Build Audience, Fan-centric Marketing, Social Media by lisavgrayNovember 19, 2012

Plenty of businesses see the holidays as a time to attract new customers. They open their sack full of gifts and offer discounts, coupons and generally get into the spirit of the season. But I’m …

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Day 1 – Top 6 Takeaways

In Build Audience, Fan-centric Marketing, Social Media by lisavgrayNovember 10, 2012

What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share …

Build Audience, Fan-centric Marketing / October 23, 2012

Who’s In Your Spotlight?

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Fan-centric Marketing / August 26, 2012

Put Some Romance in Your Brand!

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Good Marketing & Good Deeds

In Build Audience, Fan-centric Marketing, Media, Social Media by lisavgrayJuly 6, 2012

I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the …

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Move Over – I’ll Drive

In Build Audience, Fan-centric Marketing by lisavgrayMay 25, 2012

WPP and MillwardBrown have just come out with the 7th annual BrandZ™ analysis of the Top 100 Most Valuable Global Brands for 2012. It’s 100+ pages, chockablock full of delectable insights: what’s hot where, who’s …

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