Last week, Facebook Product Manager Chris Turitzin announced that Facebook has tweaked its News Feed so that text-only posts from brand Pages will be seen by fewer viewers. The social media giant says we interact …
Does “Brand” Mean What You Think It Means?
It’s good to revisit regularly Seth Godin’s definition of brand: “A brand is the set of expectations, memories, stories and relationships that…account for a consumer’s decision to choose one product or service over another. If …
Build a Business That Can Survive on Customer Recommendations Alone
Pretend there were no more radio, no more TV, no more print or Twitter, Facebook or coupons, direct mail or robo-calling. Pretend the only way you could win new customers would be via existing customers. …
What Chris Anderson Said
View PostThe Secret to a Jolly Holiday (Sales) Season
Plenty of businesses see the holidays as a time to attract new customers. They open their sack full of gifts and offer discounts, coupons and generally get into the spirit of the season. But I’m …
Day 1 – Top 6 Takeaways
What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share …
Who’s In Your Spotlight?
View PostPut Some Romance in Your Brand!
View PostGood Marketing & Good Deeds
I’m just discovering the great work that Robert/Boisen & Like-Minded of Denmark has done for Danish chocolatier Anthon Berg. In February 2012, Anthon Berg created a pop-up “Generous Store.” Open for one day only, the …
Move Over – I’ll Drive
WPP and MillwardBrown have just come out with the 7th annual BrandZ™ analysis of the Top 100 Most Valuable Global Brands for 2012. It’s 100+ pages, chockablock full of delectable insights: what’s hot where, who’s …
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