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Twitter Changes Its Timeline Feed

In Build Audience, Good Tools by lisavgray

When I hear “timeline,” I think immediately of Facebook, but it’s Twitter in the news recently, talking about “experimenting” with its feed. If you use Twitter’s mobile app (not the desktop), you may notice Twitter has begun offering tweets that have been favorited by someone you follow. AdAge reports that this particular experiment is focused at getting casual users to …

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Build a Business That Can Survive on Customer Recommendations Alone

In Build Audience, Fan-centric Marketing, Planning, Uncategorized by lisavgray

Pretend there were no more radio, no more TV, no more print or Twitter, Facebook or coupons, direct mail or robo-calling. Pretend the only way you could win new customers would be via existing customers. And maybe former employees. Could your business sustain itself that way? In his marvelous 2013 book, True Story: How to Combine Story & Action to Transform …

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Day 1 – Top 6 Takeaways

In Build Audience, Fan-centric Marketing, Social Media by lisavgray

What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share some insights from today’s sessions: From Eric Ryan, co-founder and brand architect at Method: Always ask for participation – create something worth joining. From Charlie …