You want to attract new people to your nonprofit’s mission. Maybe you should talk with your partners about using their platforms to broadcast your message. Cross-promotion. Like ABC did last night. On last night’s episode of black-ish, Dre Johnson (a dad and ad exec) is working with his team on a “My Black is Beautiful” ad for P&G. The ad …
Let Your Customers Decide
View PostWant Customers To Like You? Answer Their Questions!
View PostTwitter Changes Its Timeline Feed
When I hear “timeline,” I think immediately of Facebook, but it’s Twitter in the news recently, talking about “experimenting” with its feed. If you use Twitter’s mobile app (not the desktop), you may notice Twitter has begun offering tweets that have been favorited by someone you follow. AdAge reports that this particular experiment is focused at getting casual users to …
Build a Business That Can Survive on Customer Recommendations Alone
Pretend there were no more radio, no more TV, no more print or Twitter, Facebook or coupons, direct mail or robo-calling. Pretend the only way you could win new customers would be via existing customers. And maybe former employees. Could your business sustain itself that way? In his marvelous 2013 book, True Story: How to Combine Story & Action to Transform …
What Chris Anderson Said
View PostMy New Rule For Selling Things
View PostThe Secret to a Jolly Holiday (Sales) Season
Plenty of businesses see the holidays as a time to attract new customers. They open their sack full of gifts and offer discounts, coupons and generally get into the spirit of the season. But I’m nagged by doubts about this strategy. Nagging Doubt 1: Will they come? You’ve got to place some bets when you discount, right? You want to …
Day 1 – Top 6 Takeaways
What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share some insights from today’s sessions: From Eric Ryan, co-founder and brand architect at Method: Always ask for participation – create something worth joining. From Charlie …
Who’s In Your Spotlight?
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