Google rolled-out a new global algorithm Aug 1. Google’s algorithm is the secret formula by which the search engine decides which websites it will offer up to any query. SEO (Search Engine Optimization) gurus look …
Cross-Promotion: Your Message on Their Show
You want to attract new people to your nonprofit’s mission. Maybe you should talk with your partners about using their platforms to broadcast your message. Cross-promotion. Like ABC did last night. On last night’s episode …
Let Your Customers Decide
View PostWant Customers To Like You? Answer Their Questions!
View PostTwitter Changes Its Timeline Feed
When I hear “timeline,” I think immediately of Facebook, but it’s Twitter in the news recently, talking about “experimenting” with its feed. If you use Twitter’s mobile app (not the desktop), you may notice Twitter …
Build a Business That Can Survive on Customer Recommendations Alone
Pretend there were no more radio, no more TV, no more print or Twitter, Facebook or coupons, direct mail or robo-calling. Pretend the only way you could win new customers would be via existing customers. …
What Chris Anderson Said
View PostMy New Rule For Selling Things
View PostThe Secret to a Jolly Holiday (Sales) Season
Plenty of businesses see the holidays as a time to attract new customers. They open their sack full of gifts and offer discounts, coupons and generally get into the spirit of the season. But I’m …
Day 1 – Top 6 Takeaways
What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share …
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