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Build Audience

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Improving Your Google Search Results

In Build Audience, Good Content, Good Ideas by lisavgraySeptember 11, 2018

Google rolled-out a new global algorithm Aug 1. Google’s algorithm is the secret formula by which the search engine decides which websites it will offer up to any query. SEO (Search Engine Optimization) gurus look …

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Cross-Promotion: Your Message on Their Show

In Build Audience, Good Ideas, Media, Mission by lisavgrayJanuary 17, 2018

You want to attract new people to your nonprofit’s mission. Maybe you should talk with your partners about using their platforms to broadcast your message. Cross-promotion. Like ABC did last night. On last night’s episode …

Build Audience, Good Ideas / December 14, 2015

Let Your Customers Decide

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Build Audience, Create Visual Content / November 18, 2015

Want Customers To Like You? Answer Their Questions!

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Twitter Changes Its Timeline Feed

In Build Audience, Good Tools by lisavgrayAugust 22, 2014

When I hear “timeline,” I think immediately of Facebook, but it’s Twitter in the news recently, talking about “experimenting” with its feed. If you use Twitter’s mobile app (not the desktop), you may notice Twitter …

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Build a Business That Can Survive on Customer Recommendations Alone

In Build Audience, Fan-centric Marketing, Planning, Uncategorized by lisavgrayJuly 31, 2013

Pretend there were no more radio, no more TV, no more print or Twitter, Facebook or coupons, direct mail or robo-calling. Pretend the only way you could win new customers would be via existing customers. …

Build Audience, Fan-centric Marketing, Media / June 7, 2013

What Chris Anderson Said

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Build Audience, Design / January 23, 2013

My New Rule For Selling Things

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The Secret to a Jolly Holiday (Sales) Season

In Build Audience, Fan-centric Marketing, Social Media by lisavgrayNovember 19, 2012

Plenty of businesses see the holidays as a time to attract new customers. They open their sack full of gifts and offer discounts, coupons and generally get into the spirit of the season. But I’m …

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Day 1 – Top 6 Takeaways

In Build Audience, Fan-centric Marketing, Social Media by lisavgrayNovember 10, 2012

What a great first day of speakers and panels at the National Arts Marketing Project’s annual conference here in Charlotte. Before I get lost in another stack of great ideas tomorrow, allow me to share …

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