Storytelling in Video

Brand Stories in Video

In Build Support by lisavgray

Businesses large and small are producing quick, memorable, shareable videos that put their brand stories front-and-center.So many marketers are becoming their own broadcasters, producing quick, memorable, shareable videos that put the customer experience (even if it’s a scripted one) front-and-center. Video is widely viewed as the content medium of the future, but maybe it’s the content medium of the now, considering:

  • Over 6 billion hours of video are watched every month on YouTube.
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
  • 52% of surveyed executives told Forbes they watch work-related videos weekly on YouTube.
  • MultiVisionDigital says 52% of consumers report they are more confident in purchase decisions after watching product videos.

Take a few tips from these videos:

Make your mission crystal clear.

 Connect your product to values and experiences that matter.

Publicize your success and impact.

Sure, you can spend a thousand words trying to tell your story in print. But you should think about moving your audience with pictures too.

July 15, 2014 Update: Facebook has been focused on video for several months, in terms of in-house tools and recent acquisitions. The social media giant has recently introduced new video metrics and is building video-specific advertising tools to make its offerings ever more competitive. Read all about it from Facebook and Mashable.