So many marketers are becoming their own broadcasters, producing quick, memorable, shareable videos that put the customer experience (even if it’s a scripted one) front-and-center. Video is widely viewed as the content medium of the future, but maybe it’s the content medium of the now, considering:
- Over 6 billion hours of video are watched every month on YouTube.
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
- 52% of surveyed executives told Forbes they watch work-related videos weekly on YouTube.
- MultiVisionDigital says 52% of consumers report they are more confident in purchase decisions after watching product videos.
Take a few tips from these videos:
Make your mission crystal clear.
Connect your product to values and experiences that matter.
Publicize your success and impact.
July 15, 2014 Update: Facebook has been focused on video for several months, in terms of in-house tools and recent acquisitions. The social media giant has recently introduced new video metrics and is building video-specific advertising tools to make its offerings ever more competitive. Read all about it from Facebook and Mashable.