Storytelling in Video

Brand Stories in Video

In Create Visual Content, Inspire Hope by lisavgray

Businesses large and small are producing quick, memorable, shareable videos that put their brand stories front-and-center.So many marketers are becoming their own broadcasters, producing quick, memorable, shareable videos that put the customer experience (even if it’s a scripted one) front-and-center. Video is widely viewed as the content medium of the future, but maybe it’s the content medium of the now, considering:

  • Over 6 billion hours of video are watched every month on YouTube.
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
  • 52% of surveyed executives told Forbes they watch work-related videos weekly on YouTube.
  • MultiVisionDigital says 52% of consumers report they are more confident in purchase decisions after watching product videos.

Take a few tips from these videos:

Make your mission crystal clear.

 Connect your product to values and experiences that matter.

Publicize your success and impact.

Sure, you can spend a thousand words trying to tell your story in print. But you should think about moving your audience with pictures too.

July 15, 2014 Update: Facebook has been focused on video for several months, in terms of in-house tools and recent acquisitions. The social media giant has recently introduced new video metrics and is building video-specific advertising tools to make its offerings ever more competitive. Read all about it from Facebook and Mashable.